Travel: social media engagement benchmarksĭ. Telecom: social media engagement benchmarksĢ2. Sports & Outdoors: social media engagement benchmarksĢ1. Software: social media engagement benchmarksĢ0. Retail: social media engagement benchmarksġ9. NGO: social media engagement benchmarksġ8. Media: social media engagement benchmarksġ7. Magazines: social media engagement benchmarksġ6. Jewelry: social media engagement benchmarksġ5. Healthcare: social media engagement benchmarksġ4. Hotels & Accommodation: social media engagement benchmarksġ3. Home & Living: social media engagement benchmarksġ2. FMCG - Food: social media engagement benchmarksġ1. FMCG - Beverages: social media engagement benchmarksġ0. Fashion: social media engagement benchmarksĩ. Education: social media engagement benchmarksĨ. E-commerce: social media engagement benchmarksħ. Beauty: social media engagement benchmarksĦ. Alcohol: social media engagement benchmarksĥ. Automotive: social media engagement benchmarksĤ. Arts & Crafts: social media engagement benchmarksģ. Airlines: social media engagement benchmarksĢ. Social media engagement benchmarks: key insightsġ. Let’s dive in! Social media benchmarks for 2024:Ī. And this year, we’ve added a little extra - some industry benchmarks by regions as well. So, without further ado, we’re presenting you the latest social media benchmarks for Facebook, Instagram, TikTok (and even a bit of Twitter) across several of the most active industries on social. With the constant changes happening in the social media scene, data is more important than ever when it comes to creating an effective marketing strategy.Īs any marketer knows, benchmarking has a crucial role in evaluating a brand’s social media performance and gaining insights that can be leveraged to align a company’s social strategy to the latest trends to increase its visibility.
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